28May 2021

Two questions every presentation must answer

A common refrain from potential speakers is:
'What should I talk about?'

At first glance, giving the answer, 'Anything!' does not seem very helpful.
However, the point is this: there is no ideal subject matter.
Any subject can be made engaging. Unfortunately, any subject can also be made dull.
So, speakers and trainers need to understand, it is not the subject, it is how one speaks about the subject that will engage or repel an audience.
Happily, there is a pair of simple questions that come in handy.

'Why you?' and 'Why me?',
which is short for:
'Why should I listen to you?' and 'Why is that relevant to me?'

News and sports programmes often have an industry expert on hand to offer expert comment, because since they speak from first-hand experience, it adds weight to their opinion.

So for example a young student wants to deliver a speech on 'Bullying!'
So we test it with 'Why you? Why me'?

1. Why you?
'Have you ever been bullied or have you ever bullied anyone?
Or do you know someone who has?'
If the answer is 'No', then why should we be listening to you?
The first-hand experience that lends credibility and weight to the speaker's words is missing.
No personal story. = No unique perspective. Therefore - 'Why you?'

2. Why me?
This requires some understanding of who you are talking to.
If I have been bullied or know someone who is being bullied, I am naturally more likely to be engaged by the subject.
If I have no interest, no experience or even, no sympathy for victims of bullying, no amount of personal testimony from the speaker is going to engage me.

To use a sales example: if your presentation is about cleaning carpets and I have no interest in having my carpets cleaned, it does not matter how well you present, I am not going to be engaged.

So 'Why me' is about finding a subject matter that resonates with the audience.

In conclusion - a very simple test of any presentation, any training programme, or any speech is to ask yourself 2 simple questions: 'Why you?' and 'Why me?'
If you have credibility and I have interest, you now have a subject matter that contains the seeds of a successful presentation.

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Michael's superb training style is underpinned by an incredible depth of knowledge and experience. Like all true experts, he delivers what he knows with ease and simplicity, exampling the skills he is teaching as he does so.

Very informative and great anecdotes which illustrated points and provided visual markers.

The most interesting training that I have ever taken part in! Experience + Wisdom + Perfect teaching approach.

The training was spot on. He really listened to us and customised his responses throughout.

Loved the creation of visual examples through the use of body and how relating the experience really helps demonstrate the message.

Very approachable and motivational. So much information, brilliantly delivered.

Loads of great analogies and stories - very friendly and helpful.

Very approachable and knowledgeable and good use of examples to simplify the material.

In just one day Michael was able to teach a class of children how to craft their own personal stories and experiences into powerful and engaging speeches that resonate with an adult audience as well as with a younger audience. It is a marvellous way to help them increase self-confidence and in the process - almost without them even realising it - become natural speakers and excellent communicators.

Michael has a style of speaking which draws the audience into his world, captivates them and leaves them with lasting memories of some of the descriptive phrases he has used and the information he has included. He also has the ability to pass the skills he uses in his own speaking on to those he trains.

Very good rapport, attention to detail, individual support, positive atmosphere and encouragement - a great place for learning.

• Very great example; how to express yourself, how to be engaging and how to match body language with what is said.