Answering Three Questions When Speaking in Public

Answering Three Questions When Speaking in Public

Transcript from the video:

This is fundamental to any training, any workshop, any presentation. At the beginning of the day, your students, your participants, your audience, whatever you want to call them have three unanswered questions in their heads.

Now you have these three unanswered questions in your head now. You may not realize you got them, but they're in there somewhere.

Why am I Here? 

Number one, why am I here? So the first important thing for any training obviously needs a context, but it needs a purpose. And we're going to talk about that more specifically tomorrow. So if you're doing a course on Excel spreadsheets, you're not doing a course on Excel spreadsheets. You're doing a course to help people be more efficient to free up their time to be able to prioritize other things to get them home earlier. There has to be something Aha, I see where we're going with it. So number one, why am I here?

What's in it for Me? 

Number two is a little bit more subtle, but it's probably more important. What's in it for me? You see, a lot of people come to training and they know why they're there for somebody else.

Like I know when my manager says I need to do this. I know statutory requirements, I have to do this, but I really don't see the point.

And so until people see something almost in a sort of Aha, I can see how that will help me when I go back out there. They don't engage.

So number one, why am I here? Number two, what's in it for me?

Why am I Listening to You?

And the third one is probably the obvious one. Why am I listening to you? What gives you the background, the knowledge, the qualifications, the experience, to make it worth my while to take time out of my incredibly busy life and spend it with you for however long that needs to be? And my point is until those three questions are answered, people don't engage properly.